JIM&MARIUS
Less is MOORE
Industry
Lifestyle
Knowledge
Collab'
Shoot DA & Production: Halley&Co & Lucas Dubois
Lighting: Vincent Tarraud in collaboration with Label Experience
Lighting: Vincent Tarraud in collaboration with Label Experience
Infos
Shoot produced in collaboration with Label Experience for Moore Design. In 2024, Moore Design designs and manufactures the Jim&Marius Collection, a complete range of chairs for home and office, designed by Studio Boy using Le Pavé, a material made from recycled plastics. Halley&Co x Label Experience are responsible for creating the campaign visuals.
Contexte
Moore Design needs images to communicate the launch of this new collection and has chosen the factory where its chairs are thermoformed as the setting.
Proposition
Enhancing the chairs through meticulously crafted lighting, using the factory site as a raw and deliberately chosen backdrop, creating contrast to highlight the chairs’ pure and graphic lines.
