Boutique en ligne d'Absolut Cashmere

Absolut Cashmere is an affordable cashmere brand with experience, expertise and responsible sourcing.

Faced with an ever more imaginative and powerful competitive market, the brand needed to strengthen its image to stand out and seduce a younger target.

To reinforce its position as a multicolored cashmere retailer by placing it at the heart of an inspiring pop culture, create a sparkling and impertinent fluorescent red “feel good” visual identity. The studio created its colorful visual identity and designed eye-catching online store.

We led the artistic direction of a photo shoot mixing, matching and layering the colors for the new collection. Our photographer was Romain Ricard and stylist: Christèle Ageorges