Nouvelle identité pour l'Atelier Bison

Tailor-made leather clothing

Industry

Fashion

Knowledge

Context

Atelier Bison, official supplier of the French Air Force, is a Parisian couture house specializing in made-to-measure leather clothing. Rich in unparalleled craftmanship and a corporate culture with a timeless charm, the company has discreetly developed around values specific to their expertise in high-quality goods.

A team from the luxury and fashion industry took over the company, betting on reviving a business plan that had mainly operated in B to B. Their project was to take the brand into the world of high fashion.

Proposal

To create a new visual identity that relied on professional iconography. Promoting craftsmanship in a nostalgic yet contemporary way to attract a diverse target of rockers, stars, aviators, bad girls and hipsters.

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