Nouvelle identité pour l'Atelier Bison
Tailor-made leather clothing
Atelier Bison, official supplier of the French Air Force, is a Parisian couture house specializing in made-to-measure leather clothing. Rich in unparalleled craftmanship and a corporate culture with a timeless charm, the company has discreetly developed around values specific to their expertise in high-quality goods.
A team from the luxury and fashion industry took over the company, betting on reviving a business plan that had mainly operated in B to B. Their project was to take the brand into the world of high fashion.
To create a new visual identity that relied on professional iconography. Promoting craftsmanship in a nostalgic yet contemporary way to attract a diverse target of rockers, stars, aviators, bad girls and hipsters.