Caravan's visual identity
Diving in indigo
Caravane is a lifestyle brand for the home that values of the beauty naturally occurring imperfections in authentic hand-crafted products. The brand entrusted the studio with the rebranding of its visual identity, its new graphic charter and its communication.
The brand was aiming to expand internationally. Its objective was to confirm its visibility by subtly changing its already well known but confidential visual identity.
Design a resolutely impactful visual identity, a poetic and delicate graphic charter in accordance with the values of the brand. Retain the indigo blue which evokes the multi-culturalism important to the brand.