Flair

French brand of women’s bodysuits
Founded in 2014 (7 years) — Based in Troyes
Singularity: mono-product offer — timeless essentials (bodysuits) in black and white

Mission: rebranding + UX/UI design for the e-shop + e-packaging
Challenge: to strengthen its premium positioning and enhance the brand’s desirability
Proposal: to create a tension between an elegant, sensual imagery and a glamorous visual identity