Jim&Marius
Less is Moore
French brand of office furniture
Distributed by Moore Design — Paris
Target: workspaces
Singularity: chairs and armchairs made from Le Pavé recycled plastic
Mission: content creation — launch campaign for the collection
Challenge: to highlight both the Le Pavé material and the collection’s refined lines
Proposal: to showcase the collection in situ, within the production site, enhanced by meticulous lighting.










Industry
Knowledge
Artistic Direction
Industrial Design
Photography
Production
Industrial Design
Photography
Production
Collab'
Shoot DA & Production: Halley&Co & Lucas Dubois
Lighting: Vincent Tarraud
In collaboration with Label Experience
Lighting: Vincent Tarraud
In collaboration with Label Experience