L'armoire à beauté

French beauty distribution brand
Since 2016 — Paris
Positioning: local retail
Target: active women aged 25–50
Singularity: curator of a clean and sophisticated beauty, anchored in the pharmacy network through integrated pop-up stores

Mission: rebranding + graphic charter + rollout + Instagram guidelines + merchandising + UX/UI design + Shopify development
Challenge: after seven years, the brand aims to present itself to the public as a love brand, with a more confident expression of its visual and emotional codes
Proposal: a comprehensive rebranding embracing the brand values of proximity, sisterhood, transparency, and boldness — color as an identity marker, the monogram as a symbol of attachment.