LinKinVax is a French biotechnology start-up placed at the heart of a national ecosystem of internationally recognized scientific institutions, university hospitals and pharmaceutical companies. This immunotherapy platform offers revolutionary and agile technology.
Given the public mistrust towards vaccines, its ambition and its values, the visual identity of LinKinVax needed to be institutional, universal, technical and reassuring.
To express the notions of universality, technology, and immunotherapy channeled by the start-up though an audacious typography inferring a natural reassurance through its roundness. We also decided to underline the acronym LKV to make the name easier to read. Further confidence was created by selecting two “love brand” colors: a flamboyant orange that brings hope, a warm and sensitive pink that touches the heart.