Muscari

Organization

Industry

Culture

Knowledge

Context

Muscari is a Franco-Armenian association created in 2016 to help promote Franco-Armenian culture: in particular, the famous ceramics of Gumri. They aim to encourage a better understanding of the Armenian people and their heritage through various cultural events.

In a deleterious and destructive geopolitical context, Muscari, whose name was inspired by a small, resistant/ tenacious ultramarine-blue flower, had chosen art and culture as a form of resilience. It has evolved between two founding values: the transmission of centuries-old culture and solidarity, committing to projects that bring hope and a future for the Armenian people.

Proposal

A resolutely modest logotype, firmly anchored and bringing hope. Contemporary typographies evoking culture and craft skill. A forward-thinking artistic direction, which oscillates between tradition and minimalism.

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