The Parisian cashmere house Notshy has been developing essential, modern, casual-chic, singularly feminine knitwear for 20 years. The mission was to decipher its brand experience through a brand strategy, then create a coherent website.
Faced with many highly competitive emerging brands and a fashion industry in search of values, Notshy needed to define its brand attributes to consolidate its image and its focus its communication.
To place the brand at the heart of the Notshy universe: targeting strong, elegant, independent self-assured woman. To reinforce its specificity as a chic and elegant cashmere offer through understated minimally designed pages using singular typographies to set the contours of a selective graphic environment.
Web development was managed by Beyonds studio to ensure a coherent response.