Promocab

E-intelligence

Industrial cabling expert
For 30 years — Brest
Uniqueness: Subcontractor for major international manufacturers

Mission: Foresight + visual identity + UX/UI web design + images
Challenge: Define a forward-looking vision that unites internally and has an impact externally. Strengthen the company’s expert positioning, and highlight the values ​​of agility and win-win that make the company unique.
Proposal: In the form of workshops with Promocab teams to co-construct a forward-looking brand platform and then a new visual identity. Suggest its Breton roots. Propose a solid logo, explicit content that highlights the business, a meaningful graphic universe, and an effective website focused on the product offering.

Industry

Knowledge

Artistic Direction
Creative Strategy
Photography
Production
Visual Identity
Web Design

Collab'

Creative strategy : Géraldine Mahe
Assistant strategy : Clémentine Marot
Content vidée/photos : Embruns studio