Roman antique Theater
Roman monument
The Ancient Theatre of Orange is a Roman theatre listed as a UNESCO World Heritage Site. Various music festivals have been held there since the end of the 19th century.
Target audience: all audiences
Unique feature: an iconic site and a tourism and cultural project focused on sound innovation since 2022, the Theatre navigates between antiquity and innovation.
Mission: derivative products + merchandising + graphic charter + signage.
Challenge: to perpetuate the Theatre’s brand and develop the visibility and turnover of its shop.
Proposal: a wide range of products at various price points, aligned with the values and specificities of the site, bold and resolutely contemporary signage
