Roman antique theater
Roman theater
Roman site listed as a UNESCO World Heritage Site — Orange (France)
Unique feature: tourist and cultural site focused on innovative sound and visual shows
Mission: derivative products + merchandising + graphic charter + signage
Challenge: sustain the brand + develop the visibility and turnover of its shop
Proposal: wide range of products at various price points, aligned with the values and specific characteristics of the site, resolutely contemporary signage
Industry
Knowledge
Artistic Direction
Creative Strategy
Merchandising
Packaging
Product design
Signage
Visual Identity
Creative Strategy
Merchandising
Packaging
Product design
Signage
Visual Identity
Collab'
Creative Director & creative strategy: Cécile Halley des Fontaines
Artistic Director & Production: Clémentine Lemoine
Merchandising: Odile Babay
Illustrations: Yu-Hsuan Wang
Plans & Axonometric projections: Oualid Benhaj
Project Management: Éléonore Sala
Artistic Director & Production: Clémentine Lemoine
Merchandising: Odile Babay
Illustrations: Yu-Hsuan Wang
Plans & Axonometric projections: Oualid Benhaj
Project Management: Éléonore Sala