Top Drawer is an American concept store offering a selection of nomadic products for creative travelers, carefully selected for their practicality and meticulous design. Their motto is “If it doesn’t fit in your bag, you don’t need it”.
The studio was asked to clarify the brand’s universe and delivering an e-commerce site in line with their artistic direction of the catalog and the customer experience of the brand’s 18 boutiques in the US. An opportunity to confirm once again our expertise in the design and production of e-commerce sites: ensuring optimization of the purchasing tunnel and navigation.
Reinforce the “American craft” universe inherent to the brand, while respecting the various universes of the brands distributed. Focus the customer experience on Top Drawer’s key activities travel, photography and their nomadic culture. Guide customers through the buying process with didactic product pushes.