Top Drawer

American concept store
Since 1983 — Brookline, Massachussetts (US)

Uniqueness: Selection of nomadic objects for travelers Mission: UX/UI design overhaul + Shopify development Challenge: Clarify the brand’s universe and deliver an e-commerce site that aligns with the artistic direction of the experience in the brand’s 18 stores Proposal: Reinforce the “American craft” universe inherent to the brand, while respecting the diverse universes of the distributed brands. Orient the customer experience around Top Drawer’s key activities: travel, photography, and nomadic culture. Guide the purchasing journey through educational product pushes.