Top Drawer

American concept-store

Industry

Lifestyle

Knowledge

Creative Strategy
Web Design

Collab'

Web Design / Prototype : Halley&Co
Direction Artistique : Lucas Dubois
Développement : Moon Moon

Typography

Primaire : Autostrada
Secondaires : Display / Gilmer

Infos

Top Drawer is an American concept store offering a selection of nomadic products for creative travelers, carefully selected for their practicality and meticulous design. Their motto is “If it doesn’t fit in your bag, you don’t need it”.

Context

The studio was asked to clarify the brand’s universe and delivering an e-commerce site in line with their artistic direction of the catalog and the customer experience of the brand’s 18 boutiques in the US. An opportunity to confirm once again our expertise in the design and production of e-commerce sites: ensuring optimization of the purchasing tunnel and navigation.

Proposal

Reinforce the “American craft” universe inherent to the brand, while respecting the various universes of the brands distributed. Focus the customer experience on Top Drawer’s key activities travel, photography and their nomadic culture. Guide customers through the buying process with didactic product pushes.