Kolo
Stand the test of time
Mission
Mobile accessories distributed by Top Drawer (USA)
Unique feature: minimalist, international offering
Mission: to create a distinctive packaging system for the brand
Challenge: to assert the consistency of the brand identity in a highly competitive environment and within a limited space for expression (the packaging)
Proposal: appropriate the barcode, a generic symbol of commerce, as a pattern and turn it into a graphic recognition marker
Industry
Knowledge
Creative Strategy
Packaging
Visual Identity
Packaging
Visual Identity
Collab'
Creative direction: Cécile Halley des Fontaines
Artistic direction: Éléonore Sala - Lucas Dubois
Project management: Éléonore Sala
Artistic direction: Éléonore Sala - Lucas Dubois
Project management: Éléonore Sala