PAUL MARIUS

A maverick in the leather goods industry since 2010, Paul Marius offers a wide range of models and styles. As it approaches its 15th anniversary, the brand is seeking a new visual language that reflects its prolific creativity and unique positioning in the fashion accessories world.

For Christmas, the brand commissioned the agency to create a short campaign film showcasing the diversity of its offerings and target audiences.

A single setting, minimal staging: two silhouettes embodying a diverse range of characters, either preparing or carrying a wide variety of bags. The split-screen technique allows for a simultaneous presentation of each character and their bag, playfully and boldly illustrating their personal connection to it. A joyful, dynamic, and colorful concept that captures the brand’s unique creativity in just a few seconds.