Promocab is a Breton industrial company expert in wired cabling and a subcontractor for major international manufacturers.
To support the challenges it was facing, Promocab called on the studio to define a forward-looking vision, unifying internally and impacting externally. We organized and led workshops with the Promocab teams to co-build a prospective brand platform and then a new visual identity.
Strengthen the company’s expert positioning, highlight their values of agility and their win-win approach that make the company so unique. It was also very important to reflect their Breton heritage.
We proposed a solid logotype, explicit content enhancing the profession, a meaningful graphic universe, an effective site centered on the product offer.
Geraldine Mahe led the workshops with the staff, involving them in the creative process and ensuring their input.
Clémentine Marot – from Embruns Studio created the video/photo content: demonstrating the manufacturing process, spotlight the expertise of the factory workers.