Absolut Cashmere

Premium cashmere brand
Since 2015 — In Paris
Uniqueness: solid expertise and responsible sourcing

Mission: visual identity + UX/UI web design + image development + photoshoot
Challenge: to powerfully reinforce the brand’s image and uniqueness online
Proposal: to reinforce its distinctive multi-colored cashmere offering by placing it at the heart of inspiring pop culture, creating a vibrant and sassy neon red “feel good” visual identity.