BIOFLORE

Bioflore is a Belgian aromatherapy brand founded in 1993. The brand offers organic and holistic cosmetics inspired by wild and local plants. Its commitment to environmentally respectful cosmetics has been strong since its inception: it cultivates its own gardens, advocates for participatory management, and upholds the zero-waste credo.

For its 30th anniversary, the brand aims to rethink its image and packaging. Bioflore’s current clientele mainly consists of loyal senior customers. The brand is now targeting a younger audience and aims to integrate new high-end sales platforms. The studio is responsible for redesigning its visual identity and packaging.

To deploy a joyful, generous, and accessible visual identity that invites discovery, choose an organic and playful typography for the logo, and create a supporting graphic universe of nature expertise. Highlight each product by emphasizing its ingredients and key concerns.