Flair

Flair is a French brand of bodysuits for women, founded in Troyes in 2014

Product: women’s knit bodysuits
Unique selling point: single-product offering — black and white essentials (bodysuits)

Mission: rebranding + UX-UI e-shop + e-packaging
Challenge: consolidate its premium positioning and strengthen brand appeal
Proposal: create tension between easy-chic iconography and a glamorous visual identity