Flair

Bodysuits

Bodysuits for women — Troyes (Fr)
Unique selling point: single-product offering — essential black and white knit bodysuits
Mission: rebranding + UX-UI e-shop + E-packaging
Challenge: consolidate its premium positioning and strengthen brand appeal
Proposal: create tension between easy-chic iconography and a glamorous visual identity

Industry

Mode

Knowledge

Artistic Direction
Creative Strategy
Packaging
Visual Identity
Web Design

Collab'

Creative direction and creative strategy: CÉCILE HALLEY DES FONTAINES
ARTISTIC DIRECTION & PRODUCTION: CLÉMENTINE LEMOINE
PHOTOGRAPHY: CLÉMENTINE LEMOINE
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