Flair

Flair is a French fashion brand focused on a wardrobe of essential knitwear in timeless black and white, designed to be worn on any occasion. The brand offers refined, high-quality bodysuits and timeless, easy-chic ready-to-wear collections. Founded and based in 2016 in Troyes, the historical capital of hosiery since the mid-19th century, Flair champions “Made in Troyes” craftsmanship and upholds the best of French tradition in bodysuit production. The brand fosters strong, long-lasting relationships with its partner suppliers to ensure quality and sustainability.

Today, with 7 years of experience under its belt, the brand seeks to differentiate its image and communication. The founder has recently secured significant funding to accelerate the company’s growth and aims to solidify its premium positioning. The studio has been tasked with a complete overhaul of the brand’s visual identity and packaging, as well as a redesign of the e-shop homepage.

Assert and amplify the inherent glamour of Flair’s products and brand. Establish a unique tension between elegant-sexy iconography and a deliberately ultra-bold visual identity, steering clear of any vulgarity. Enhance the brand’s sensuality by incorporating warm, enveloping “skin-tone” secondary colors. Bolster the premium positioning of the products and the new visual identity on the e-shop homepage by giving it an editorial, highly visual tone.