Fondation de l'Académie de Médecine

Foundation of the Academy of Medicine — Paris
Unique feature: targets both the general public and professionals
Mission: rebranding + UX/UI design overhaul + development
Challenge: trust and modernity, raising health awareness and encouraging philanthropy
Proposal: a clear and trustworthy visual identity, a unifying symbol, a range of bold colours used in flat tints to emphasise the clarity of actions and modernise the graphic universe