Go Sport

The French distributor of sports equipment, Go Sport, was repositioning its offer and strategy to differentiate itself from its direct competitors. The brand aimed to become the premium benchmark for demanding athletes, while accelerating the development of its responsible commitments.

The context: expertise and excellence: Go Sport chose to focus its development, and its image, on performance, targeting seasoned athletes.

Our proposal: to develop graphic and web charters to vehicle their commitment to the values inherent in sport such as generosity, performance, perseverance, turning the brand resolutely towards the future by anchoring it in the digital age with a color adapted range.

A major part of the project has to been to refine the identity and branding provided by Buzzman, creating a new composition of images and building a strong photographic identity.

We worked in collaboration with expert copywriter, Anne-Laure Naumowicz, to determine the new campaign taglines and give the website texts a new tone of voice.

Motion designers, Benoit Texier & and Ulysse Luque helped us to create a dynamic signature for Go Sport and more specifically an outro for commercial videos. An animated logo was created which is now being used on all social media.