Kolo

American portable accessories brand
Distributed by Top Drawer (USA)
Target: Portable — Positioning: Premium
Uniqueness: Minimalist and international offering

Mission: Creation of an identity-based packaging system
Challenge: Assert the brand’s identity consistency in a highly competitive environment and in a limited space for expression (the packaging)
Proposal: Appropriate the barcode, a generic symbol of commerce, to make it a remarkable graphic marker of brand recognition.