Le Slip Français

French brand of men’s underwear
Since 2011 (11 years) — Based in Paris
Singularity: mono-product offer — essential pieces for men

Mission: content creation — SS24 campaign
Challenge: shift brand perception towards a more confident and mature image that appeals to a target audience in their thirties
Proposal: present an imperfect-confident and sensitive man for whom anything is possible in his everyday private life