Le Slip Français

Textile 100% Made In France

Knowledge

Collab'

Setdesign/Styling: Karoline Bothorel
Photographer: Samuel Sarfati
Video: Maxime Azeggagh
Light design: Enzo Bernaert

Infos

A socially and politically aware manufacturer in the textile industry, Le Slip Français offers a range of underwear, predominantly for men. After 11 years in business, the brand is keen to consolidate its position on the French market. The studio is responsible for the artistic direction of its autumn campaign.

Context

In 2023, proud of its convictions and its track record, LSF is reinventing itself and aiming to expand its target group of well-informed consumers.

Proposal

To propose a sensitive and sincere artistic direction, which enhances the value of an imperfect, self-assured man, by capturing the charm of an intimate gesture. Valuing our men, these everyday heroes for whom the impossible becomes possible, buoyed by the confidence their underwear instils in them.