PAUL MARIUS

Paul Marius, French leather goods manufacturer since 2010

Product: bags and luggage collections for women and men
Unique feature: diversity and breadth of product range and target markets

Mission: production + filming
Challenge: A few-second campaign film designed to highlight the diversity of its product range and target audiences. At 15 years old, the brand is looking for a new visual language that expresses its prolific creativity and unique positioning in the world of fashion accessories.
Proposal: Unity of place, minimalism of means: the split screen technique allows the intimate relationship each character has with their bag to be presented simultaneously. A joyful, dynamic, colourful proposal that showcases the brand’s original creativity in just a few seconds