PAUL MARIUS
Norman leathergoods
Leather goods manufacturer — Rouen (France)
Unique feature: diversity and breadth of product range and target audiences
Mission: video campaign — production + filming
Challenge: A few-second campaign film designed to highlight the diversity of the product range and target audiences. For its 15th anniversary, the brand is seeking a new visual language that expresses its prolific creativity and unique positioning in the world of fashion accessories.
Proposal: Use of a cheerful and colourful split screen to showcase the brand’s original creativity.
Industry
Knowledge
Artistic Direction
Creative Strategy
Production
Creative Strategy
Production
Collab'
Creative direction: Cécile Halley des Fontaines
Copywriting: Aurel Giraudeau
Artistic direction: Lucas Dubois
Production: Maxime Azeggagh
Styling: Mathilde Fouquet
Set design: Lola Combalié
Hair and make-up: Charlène Dahan
Lighting: Enzo Bernaert
Copywriting: Aurel Giraudeau
Artistic direction: Lucas Dubois
Production: Maxime Azeggagh
Styling: Mathilde Fouquet
Set design: Lola Combalié
Hair and make-up: Charlène Dahan
Lighting: Enzo Bernaert