Top Drawer

Accessories for nomads — Brooklyn, Massachusetts (USA)
Singularity: a selection of useful and elegant objects
Mission: UX/UI design overhaul + Shopify development
Challenge: clarify the brand universe and design a shop aligned with the in-store customer experience
Proposal: reinforce the American craft universe inherent to the brand while respecting the identities of the brands distributed. Focus the customer experience around Top Drawer’s flagship activities — travel, photography and nomadic culture. Guide the purchasing journey with educational product pushes