Manifesto

WE BELIEVE A STRONG VISUAL IDENTITY
SHOULD BE WITHIN THE REACH OF THE GREATEST NUMBERS

Because without a strong visual identity
it is difficult to scale up a project
(although it is excellent).

However, a strong visual identity,
well thought out, well drawn,
brings to your business
credibility, value and notoriety.

For this reason, we imagined Start&Co
A Win-Win offer that bets on your project.

Our goal here is to encourage
sustainable, innovative and inclusive initiatives
allowing you to communicate effectively
on your project from the start.

It gives credit to your project
and that gives meaning to our profession.

Concept

Start&Co is our branding
solution dedicated to start-ups

Faster

Deadlines reduced to 4 to 8 weeks per project

Concise and essential deliverables to express your brand as an agency

At reduced price

Unique and transparent price without unforeseen overruns

Tight offer specifically adapted to startups or growing TPE

win-win

Virtuous partnership
who bets on your project

The standard rate can be completed by  
a variable supplement when required by the success of your project 

Packs

Our idea is to allow you to present yourself with the right image right away

01

BRANDING START PACK

Suitable for young shoots in the creation or start-up phase:
You are less than 3 employees
You have the right idea
Your business plan is ready
You are looking for investors

02

START-PACK BRANDING ACCELERATOR

Suitable for startups in the scaling or expansion phase
You are between 3 and 15 employees
You need to test your project in real life or need to obtain a significant turnover
and for this to establish your reputation

03

START-PACK WEB SITE AMPLIFICATION

Your project is complete
Your visual identity is finalized
You need to communicate
To exist on the web to be credible

04

SOCIAL MEDIA DISTRIBUTION START-PACK

Your project is off to a good start
Your visual identity is too beautiful
You need to gain audience
To experiment with lines of communication

Process

Our principle is to work
efficiently in a short time

Brief
Analysis

phase 1
Lay the foundations
of your project

Meeting 01 Brief

Feedback
client
development

phase 2
Elaboration
and graphic design

Meeting 02 Presentation
of Phase 1

Feedback
client
finalization

phase 3
Finalization of
tools + runtime files

Meeting 03 Presentation
of Phase 2

Transmission
deliverables

Feedback from startupers

WORDS FROM STARTUPERS

"We went from a brand that was doing well to a brand that has completely taken off."

Jerome Bacquias
CEO Paper Republic
Customer since 2018

WORDS FROM STARTUPERS

“A new adventure starts with a new identity."

Cyrille Brichant
CEO Double City
Customer since 2023

Start-Packs

Startup Branding Pack

The branding start-pack adapted to start-ups that makes your projects bankable

6 000 €
Plus a variable supplement
linked to the success of your project
Brand territory
Mission

The Brand Territory is the basis of our reflection and consists in defining the values and the DNA of the brand.

Description of the mission

This document includes the essentials of what constitutes your brand territory

Deliverable

1 pdf document of about 10 pages

Logotype
Mission

Creation of the visual identity and its declination for social networks

Description of the mission

2 logotype proposals, presented in the form of mockups
Finalization of the selected proposal

Deliverable

1 folder of 8 jpg/png/pdf/svg files in color and black/white

Email signing
Mission

1 clickable email signature
Up to 3 variations

Description of the mission

1 model shared on Figma
To decline and install on your email software

Deliverables

1 model on Figma
Up to 3 png files

Brand guidelines
Mission

The Brand guideline lists the rules for using the logotype and its graphic environment

Description of the mission

This document lists the essential rules

Deliverables

1 pdf file of about 8 pages

PowerPoint template
Mission

1 PPT presentation template

Description of the mission

This document includes 6 presentation page templates

Deliverables

1 PPT template of 6 pages

  • Visual-identity-logo-Pascal-Pincemin

Branding Accelerator Pack

The start-pack adapted to consolidated startups
that strengthens your foundations

15 000 €
Plus a variable supplement
linked to the success of your project
Brand territory
Mission

The Brand Territory is the basis of our reflection and consists in defining the values and the DNA of the brand.

Description of the mission

This document lays the foundation for what constitutes your brand territory. It is widely illustrated with inspirational visuals.

Deliverable

1 pdf document of about 30 pages

Logotype
Mission

Creation of the visual identity and its declination for social networks

Description of the mission

2 logotype proposals, presented in the form of mockups
Finalization of the selected proposal

Deliverables

1 folder of 8 jpg/png/pdf/svg files in color and black/white

Email signing
Mission

1 clickable email signature
Up to 5 variations

Description of the mission

1 model shared on Figma
To decline and install on your email software

Deliverables

1 model on Figma
Up to 5 png files

Brand guidelines
Mission

The Brand guideline lists the rules for using the logotype and its graphic environment

Description of the mission

This document lists all the rules and their applications to deployed media

Deliverables

1 pdf document of about 30 pages

PowerPoint template
Mission

1 PPT presentation template

Description of the mission

This document includes 10 presentation page templates

Deliverables

1 PPT template of 10 pages

E-stationery
Mission

Administrative communication templates: letterhead, quote, invoice

Description of the mission

Up to 3 models

Deliverables

Up to 3 Word files

Social Media tools
Mission

Present yourself on social networks, especially on Instagram

Descriptif de la mission

Profile Image and Cover Image
Instagram Charter
Creation of 2 story templates
and 3 post templates

Deliverables

3 png files
1 pdf document of 15 pages (Instagram Charter)
5 models on Figma

Amplification Web Pack

The start-pack that makes your project visible

8 000 €
Subject to having subscribed
to a Branding Pack
UX-UI
Mission

Ergonomic and graphic design
of a one-page, tailor-made, scalable, responsive site

Description of the mission

Wireframe
Navigation
Graphic design
1 page of 5 modules
including 1 Contact module
1 language

Deliverables

1 Figma link

Visual content
Mission

Provision of 8 visuals to illustrate the site

Description of the mission

Visuals produced in the still life type studio
or chosen from image banks and, if necessary, retouched
Other type of tailor-made shooting, on estimate
All rights assigned

Deliverables

8 HD jpg files

Editorial content
Mission

Editorial writing

Description of the mission

Text identity
Editorial production including titles and texts

Deliverable

1 word document

Development
Mission

Custom development of the site on WordPress
Including integration

Description of the mission

Front end development
Back office development
Content integration

Feedback and live
Deliverable

1 Figma link

  • Webdesign-other-format
  • Webdesign-web-Double-Ville

Social Media Broadcast Pack

The start-pack that makes your project popular

3 000 €
Subject to having subscribed
to a Branding Pack
Profile Pictures
Mission

Creation of the profile image and 2 cover images

Description of the Mission

1 profile picture for all social networks
2 cover images for Linkedin and Facebook

Deliverables

3 png files

Instagram guidelines
Mission

Design of an Instagram guideline adapted to your project

Description of the mission

This Instagram Charter includes:
Status of your feed
Benchmark: best practices
Brand: profile picture
Definition of your target
Definition of the editorial tone
Color pallet
Pictorial themes
1 example of an instagram feed of 4 lines
Not to do
Post Ideas Suggestion Book

Deliverable

1 pdf document of about 15 pages

Templates
Mission

Adaptable templates
to animate your networks

Description of the mission

Creation of 2 story templates
and 3 post templates

Deliverables

1 Figma link

Selection criteria

We select our projects
among those who respond
two essential criteria

a business plan
relevant

a project
innovative, inclusive
and/OR sustainable

Questions

What are the advantages of Start&Co?

Undeniably the price and the speed of realization.
The idea is to work efficiently, reduce the number of back and forths to a bare minimum while being very attentive to your vision and what makes your project unique. Our 12 years of experience is an undeniable asset in understanding the uniqueness of your project.

How long does a Start&Co project take?

Our methodology is simple: work fast and well.
If you embark on the Start&Co adventure, we create your identity
visual, with you, within 4 to 6 weeks.

What is the difference between our Halley&Co branding projects and our Start&Co projects?

The time spent (4 to 6 weeks for Start&Co projects versus a minimum of 8
weeks for our tailor-made branding projects).
The number of deliverables.
The content of the deliverables.

Is it possible to choose part of a start-pack?

No. Start-packs are indivisible compact offers designed to provide you with the best response in a short time and at a fair price.

I need a mission that is not part of your start-packs?

Our studio offers a wide choice of additional missions on the estimate.
Contact us or consult our Expertise page.

What is the pricing of these start-packs?

We offer flat rate pricing with a variable part per project rather than hourly pricing. This allows you to not worry about hourly rates and unexpected cost overruns.

What is the variable part?

By choosing to accompany you with Start&Co on your project, we are taking a bet: that of your success. The variable part is always defined upstream of the project: it depends on your business plan and your level of progress. It is only effective if the criteria initially provided together are met. Our idea is to be able to offer you the tightest price possible at the start, and then to benefit from part of your success, if there is a success.

How is the variable part calculated?

The fixed fees are accompanied by a variable supplement linked to your next round of dilutive financing (Equity, OC, ORA, etc.) representing a percentage of 1% of the funds raised capped depending on the type of start-pack.

What happens to the required information?

The information transmitted by the candidates is strictly confidential.
and have the sole purpose of evaluating their case. A limited number of people from
the studio team has access to the application files, without any right of
share this information.

What are the terms of payment?

We require a 50% deposit on order, and the balance on handover
final deliverables which are sent by email.
The invoicing of the variable part occurs later when your project is well launched and the criteria initially planned together are met.

How do I know if my project is eligible?

For the sake of quality, each year we commit to a limited number of projects, choosing them at heart from among those which seem to us to be the most relevant.
Our packs are exclusively reserved for our new customers and are designed for ambitious and committed start-ups and growing VSEs.

How do I submit my project?

It’s very simple, send us an email (here) and tell us about your project. If it meets our criteria, we will call you the following week to offer you an appointment.

When to apply?

All year ! We consult the submitted files every week.

Other questions ?

Other questions?
Want to discuss it?