Group 213

Our approach

A strong brand is built on a clear vision and consistent language; we structure our projects in three stages

Creative strategy

Analyze and clarify
brand’s DNA to define
a unique vision

Artistic direction

Translate this vision
into identities and worlds
that are coherent and distinctive

Activation

Deploy the brand universe
across all touchpoints, both print and digital,
to create a consistent and lasting experience.

Team

Cécile Halley des Fontaines
Founder & Creative director
  • Since 18 years
    Architect DPLG
    Paris Val de Seine

    Creative strategy
    Project leadership
  • Before the studio
    Ateliers Jean Nouvel
Éléonore Sala
Creative studio manager & Designer
  • Since 5 years
    Industrial designer
    Institut fFrançais de la Mode

    Project monitoring
    Product design and development
  • Before the studio
    Hermès Petit h
Lola Combalié
Art Director
  • Since 6 years
    Intuit Lab Paris

    Branding
    UX-UI
    Content creation
    Production
Clémentine Lemoine
Art Director
  • Since 5 years
    LISAA Paris

    Branding
    Signage
    Print & Communication
Lucas Dubois
Art director
  • Since 7 years
    ECV Nantes

    UX-UI
    Branding
    Content creation
    Image & Production
Blandine Jaillais
Art Director
  • Since 8 years
    ECV Nantes

    Branding
    Print and 360° Communication
    Illustration & Pattern Design
Géraldine Mahe
Creative strategy
  • Since 18 years
    Paris Dauphine University
    Institut français de la Mode

    Brand platform
    Creative workshops
  • Elsewhere
    Kering
    Leherpeur Paris
    Manelux

Our motto

Artistic direction as a lever for transformation: combining strategic vision and brand culture to help brands create value and growth.

Work with us

Custom-made

Quotation-based
No obligation

For the creation of a visual identity, website, or brand universe, we offer one-off projects defined by a clear budget and shared schedule. This flexible format can evolve into an ongoing collaboration based on proximity and agility, our trademark.

Recurring support

Monthly flat-rate assignments
4/6/8-month commitment
renewable for 1 year

Monthly monitoring to ensure the consistency and evolution of your brand over time. This format is particularly suited to global artistic direction, print or digital communication campaigns, visual production, and social media: editorial strategy, content creation.