Caravane

Furniture and home furnishings — Paris
Unique selling point: ethnic chic, the brand cultivates deliberate imperfection, combining design and craftsmanship.
Mission: rebranding + communication content + packaging + signage.
Challenge: increase visibility and brand awareness to support international development.
Proposal: strengthen the original visual identity, reinforce the indigo blue colour, which alone evokes the multiculturalism promoted by the brand.