Caravane

Interior design brand
Since 1995 — Paris
Uniqueness: Cultivates accepted imperfection, blending design and craftsmanship

Mission: Visual identity + graphic charter + communication content
Challenge: International development, increasing visibility and awareness
Proposal: Subtly evolve the visual identity, resolutely impactful while respecting the brand’s values. Maintain the indigo blue, which alone evokes the multiculturalism embodied by the brand.