Château des Plantes

Packaging of the Pastel and Cynara ranges

Industry

Aromatherapy

Context

Château des Plantes is the cosmetics brand of the Sirius aromatherapy laboratory established on a family estate which has been cultivating ancient plants in the Tarn for generations. The studio designed a subtle visual identity featuring minimal monochrome packaging…

Pastel and Cynara are plants that had fallen into oblivion. The Sirius laboratory rediscovered their healing properties and developed two cosmetic ranges.

Proposal

To choose monochrome as a graphic language to express the concept of the scientific formulation. Accompany it with a centered graphic composition echoing the cultural heritage of these historic plants. A graphic mix of minimalism and tradition.

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