L'Épicerie Fine

Nature et Découvertes, a lifestyle brand inspired by nature and virtuous consumption, is renewing its fine grocery range “L’Epicerie Fine” and commissioning the studio to design its packaging.

To compose its range from the best producers, Nature et Découvertes calls on various suppliers who are responsible for printing their packaging. This constraint implies designing a graphic charter that can be mastered by multiple printers.

In a store environment overloaded with multiple offers, design a graphic charter that is both minimalist, imposing a breath of fresh air on the shelves, and colorful, very tasty.