Le Gouffre de Padirac
Journey to the Center of the Earth
Context
Tourist site — Padirac (France)
Unique feature: cave with underground river. One of the most fascinating caving sites to visit in Europe since the late 19th century
Mission: rebranding, creation of communication materials and creation of merchandise since 2016
Challenge: developing the visual identity and upgrading the range of merchandise
Proposal: re-anchoring the brand in its history and values with a neo-retro approach
