Le Gouffre de Padirac

Journey to the Center of the Earth




Illustrations : Yu Hsuan Wang


The Gouffre de Padirac, has been one of the most fascinating speleological sites in Europe since its discovery in 1889. We have enjoyed working with them since 2016.

As part of the overall development project for their brand, they wished to change visual identity and upgrade their range of derivative products, anchoring them in its history and nineteenth century iconography.


To return the brand to its historical and cultural heritage by choosing a neo-retro visual identity. To use “Julesvernian” to clearly reinscribes the brand in 1889. To use a logotype that immediately immerses the visitor into the pictorial universe of the site. To create derivative products: offering collections focused on discovery and exploration.

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