LinKinVax

French biotechnology startup
Since 2020 — Paris
Positioning: International pharmaceutical company
Uniqueness: Immunotherapy platform, revolutionary and agile technologyMission: Visual identity + deployment
Challenge: Given the distrust of vaccines among a portion of the population, its hegemonic ambitions, and its values, LinKinVax’s visual identity must be institutional, universal, technical, and trustworthy.

Proposal: Express the startup’s notions of universality, technology, and immunotherapy by leveraging a skillfully bold typography that emphasizes natural loyalty through its roundness. Highlight the acronym LKV to make the name easier to read. Strengthen trust by relying on two “love brand” colors: a flamboyant orange that conveys hope, and a warm and sensitive pink that touches hearts.