Mama Citrus

Specialty Bakery
In 2015 — Paris
Uniqueness: Single-product offering — Committed panettone industry

Mission: Visual identity + packaging
Challenge: To surprise and offer, with its panettone, a fresh and generous pleasure that stimulates all the senses and stands out in a highly competitive environment.
Proposal: A tantalizing visual identity using the silhouette of the cake, a gourmet color palette reminiscent of candied fruit, and innovative all-paper packaging that allows the panettone to be carried in one hand.