PAUL MARIUS

Vintage Leather Goods
Since 2010 — Paris
Uniqueness: Diversity of product offering and target audience

Mission: Production + shooting
Challenge: A campaign film lasting a few seconds, designed to showcase the diversity of its offering and target audience. Nearly 15 years old, the brand is seeking a new visual language that expresses its prolific creativity and its unique positioning in the world of fashion accessories.
Proposition: Unity of location, minimalism of the means used: two silhouettes, together illustrating very diverse characters preparing or carrying a wide range of bags. The split-screen technique allows each character and their bag to be presented simultaneously, illustrating in a sometimes offbeat, often bold way, the intimate relationship they have with it. A joyful, dynamic, and colorful proposition that showcases the brand’s original creativity in just a few seconds.