Yapapi

Olive oil — Kalamata (Greece)
Unique feature: olive oil produced by a family farm, sold directly by the producer
Mission: visual identity + packaging
Challenge: preserving the family and artisanal character of the brand in a highly competitive sector
Proposal: a visual identity based on a warm, appetising yellow colour. The proposal plays on the name ‘Yapapi’, which means duck, turning it into a sign of uniqueness.